aThis volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyas flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.aOFFSHORE OUTSOURCING OF CUSTOMER SERVICES AND CONSUMER BEHAVIOR: TOWARDS A ... and one moderator (consumer ethnocentrism) along with several dependent variables (service quality, customer satisfaction, ... They completed a questionnaire consisting of several well-established scales to measure all the constructs used in this study - Customer Ethnocentrism (Sharma et al.
|Title||:||Marketing, Technology and Customer Commitment in the New Economy|
|Author||:||Harlan E. Spotts|
|Publisher||:||Springer - 2014-11-03|