Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

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Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.Apple designs the computer hardware, accessories, operating system and much of the software itself, but does not ... Asia region, but also complementary capacity to its plants in China and its Skoda factory in India (Shameen, 2007).

Title:Marketing Strategy and Competitive Positioning
Author:Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud
Publisher:Pearson Education - 2008


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