Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.The original posting is unrelated to the assigned topic, demonstrates little to no reflection or self-assessment, exhibits little ... and short paper (3-5 pp) on chosen book (relating booka#39;s content to the foundations studied in class) Reflection paper anbsp;...
|Title||:||Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices|
|Publisher||:||IGI Global - 2013-05-31|