Marketing Strategies

Marketing Strategies

4.11 - 1251 ratings - Source

Challenging traditional marketing concepts like the 4 Ps, Marketing Strategies examines the key factors affecting marketing in today's competitive business environment: sustainability, ethics, market orientation, the impact of technology and globalisation.Universal control Philips is also working on two of consumersa#39; biggest pet peeves : complicated remote controls and incomprehensible instruction manuals. Philipsa#39; latest range of flat-screen TVs now show users a split screen image and askanbsp;...

Title:Marketing Strategies
Author:Ashok Ranchhod, Calin Gurau
Publisher:Pearson Education - 2007


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