Marketing Research for Managers

Marketing Research for Managers

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The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the qknowledge economyq * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examplesWeb address: 5 The Economist Intelligence Unit (Tel: 020 7830 1007, Fax: 020 7830 1023, E-mail: ... Most online information services have a newsletter subscription service which may be free of charge. These are designed toanbsp;...

Title:Marketing Research for Managers
Author:Sunny Crouch, Matthew Housden
Publisher:Routledge - 2012-06-25


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