Marketing Research and Information Systems

Marketing Research and Information Systems

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Marketing Research and Information SystemsI Information lnternal Report System Marketing Research System Marketing lntelligencef-4 Marketing System Models Strategic ... four main constituent parts: the internal reporting systems, marketing research system, marketing intelligence system and marketing models. lt is ... according to its nature so that there are, for example, financial, production, manpower, marketing, stockholding and logistical data.

Title:Marketing Research and Information Systems
Author:I. M. Crawford
Publisher:Food & Agriculture Org. - 1997


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