Marketing Principles

Marketing Principles

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This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategiesAs a telecommunications service provider, this legendary advertising campaign used the tag line, a#39;The futurea#39;s bright, the futurea#39;s orangea#39;. ... Letters and numbers are used to create brands such as Volvoa#39;s C70 coupe or Motorolaa#39;s XT5 phone.

Title:Marketing Principles
Author:William M. Pride, O. C. Ferrell, Bryan A. Lukas, Sharon Schembri, Outi Niininen
Publisher:Cengage Learning - 2012


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