Marketing principles and best practices

Marketing principles and best practices

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Fifteen chapters by scholars from around the country address issues relating to the marketing environment, market analysis, product strategy, distribution strategy, and the integration of marketing communications with pricing strategy. Within the chapters, contributors identify best practices.DVRs also offer a number of other features, such as TiVoa#39;s Season Passa€œ, which automatically finds and records every episode of a series for a complete season; WishListm, which locates and records usersa#39; favorite actors, directors, ... Jamie Kellner, Chairman and CEO of the Turner Broadcasting division of AOL Time Warner, had this to say about consumers who are using DVRs to skip commercials:anbsp;...

Title:Marketing principles and best practices
Author:K. Douglas Hoffman
Publisher:Thomson South-Western - 2005


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