qMarketing Planning for Servicesq is for marketers in the service sector and students of marketing. With revised cases and new content covering gap analysis, market mapping, CRM and integrated marketing communications it will be an essential guide for professional marketers in the service sector a well as upper level students.Sales promotion should not be confused with advertising When all potential users of a service become users, the market can be said to be mature and service providers cannot expect the previous high levels of growth. If, from the outset, theanbsp;...
|Title||:||Marketing Plans for Service Businesses|
|Author||:||Malcolm McDonald, Adrian Payne|
|Publisher||:||Elsevier - 2006|