Marketing Planning Guide

Marketing Planning Guide

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THE CLASSIC guide to develop a marketing plana€”completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plana€”once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a a€œhands ona€ approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.Some may prefer to use the term tactics when considering changes in the implementation of a given strategy. ... Undifferentiated marketing Ford Motor Company in 1 925 Differentiated marketing Ford Motor Company in 2005 Concentrated marketing Rolls Royce in 2005 Model! Model! ... Mustang Explorer Expedition Model!

Title:Marketing Planning Guide
Author:Robert E. Stevens, David L. Loudon, Bruce Wrenn
Publisher:Psychology Press - 2006


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