qAttract new customers and clients with the help of this strategic guide to maneuvering on the information superhighway. Today's popular online services, such as CompuServe, Prodigy, and America Online, along with the Internet and local bulletin board systems, offer an inexpensive marketing tool to anyone who knows how to exploit them. Here Marcia Yudkin shows you exactly how to reach your market, select the best approach, and keep from overstepping the ethical and legal boundaries set by the services and their users.q--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights ReservedJanal, Daniel S., Online Marketing Handbook: How to Advertise, Publicize and Promote Your Products and Services on the Internet and Commercial Online Systems. New York, Van Nostrand ... Strong on World Wide Web marketing and public relations possibilities; good info on how to negotiate a forum for your company on an online service. Hoge, Cecil C, Sr., ... Cyberpower Alert! Wally Bocka#39;s candidanbsp;...
|Publisher||:||Plume - 1995|