This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today's most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.As of mid-2001, many observers were pessimistic of the probabilities of Schrempp resurrecting Chrysler any time soon ... DaimlerChrysler was the first German firm to be listed on the New York Stock Exchange, and such a listing subjected ... (We use the terms mergers and acquisitions somewhat similarly, but will consider amergera as closer to the idea of ... 14 Reported in aA Deal for the History Books, a p.
|Title||:||Marketing Mistakes and Successes|
|Author||:||Robert F. Hartley, Lil Shady|
|Publisher||:||Blog Sach - 2009-10-02|