Akai spearheaded the exchange market where the old TV was valued at Rs. 10, 000 for a new Akai TV. 1 6. Nike tied up with Advertising and Marketing for the subscription drive. 17. Castrol and Servo gave away caps, T-shirts etc. as freebies.
|Title||:||Marketing Management: Text & Cases|
|Publisher||:||Tata McGraw-Hill Education - 2010|