Marketing Management: Text & Cases

Marketing Management: Text & Cases

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Akai spearheaded the exchange market where the old TV was valued at Rs. 10, 000 for a new Akai TV. 1 6. Nike tied up with Advertising and Marketing for the subscription drive. 17. Castrol and Servo gave away caps, T-shirts etc. as freebies.

Title:Marketing Management: Text & Cases
Publisher:Tata McGraw-Hill Education - 2010


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