The washing machine is to the a#39;90s what the color TV was to the a#39;80s. It is next on the ... The play seems to have paid off for Videocon; it introduced the top semi- automatic model and it was an instant hit. ... The experts contend that future market share trends will all depend on the quality of the product and after-sale service.
|Title||:||Marketing Management: Text and Cases Indian Context|
|Author||:||Tapan K. Panda|
|Publisher||:||Excel Books India - 2009-01-01|