This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.A separate brand identity with an image, sales and service system geared to the corporate market would have been a more ... For example, Electrolux operates five brand names in the UK white goods market: Electrolux, Zanussi, AEG, Tricity anbsp;...
|Title||:||Marketing Management and Strategy|
|Author||:||Peter Doyle, Philip Stern|
|Publisher||:||Pearson Education - 2006-01-01|