Typically, one has the example of an airlines that differentiates its products into three classes a first class, business class, and ... The only other car in the D- segment of the market is the Mercedes C Class. ... This differentiation could be along any or all of the following lines, (a) Product (b) Service (c) Channel (d) Price (e)anbsp;...
|Title||:||Marketing Management 4E|
|Publisher||:||Tata McGraw-Hill Education - 2009|