Marketing Management, 2E

Marketing Management, 2E

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The company also opened 23 call centers and 206 service centers manned by 1, 500 engineers across 141 cities to tackle the customer problems in a faster manner. ... Philips also developed economical TV and audio products under the a#39; Vardaana#39; range. ... Videocon sold about 40% of its products in the rural areas and the company hoped that about 55% of total turnover would come from the rural areasanbsp;...

Title:Marketing Management, 2E
Publisher:Tata McGraw-Hill Education - 1988


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