The company also opened 23 call centers and 206 service centers manned by 1, 500 engineers across 141 cities to tackle the customer problems in a faster manner. ... Philips also developed economical TV and audio products under the a#39; Vardaana#39; range. ... Videocon sold about 40% of its products in the rural areas and the company hoped that about 55% of total turnover would come from the rural areasanbsp;...
|Title||:||Marketing Management, 2E|
|Publisher||:||Tata McGraw-Hill Education - 1988|