Published in conjunction with Asia Pacific Marketing Federation Marketing Insights For The Asia Pacific provides a comprehensive treatment of the nature of marketing in the Asia Pacific region. This volume incorporates a variety of unique features, including: Am a collection of 25 articles from various magazines and journals Am a selection of readings relating to topics of vital interest to marketers in asia Am references to a broad range of marketing situations -- consumer, industrial, and service markets A useful complement to users of Marketing Management:-- An Asian Perspective, by Philip Kotler, Swee Hoon Ang, and Chin Tiong Tan, Marketing Insights For The Asia Pacific includes the source articles that deal with the marketing concepts and applications introduced in the text. only student marketing book specifically covering the Asia Pacific region published in conjunction with Asia Pacific Marketing Federationcomputer system (see Figure 4) which converts the specifications into a set of manufacturing instructions for each stage of frame ... Figure 4 Behind the aquot; Panasonic order systemaquot; at National Panasonic bicycle Order sheet Customer POS shopanbsp;...
|Title||:||Marketing Insights for the Asia Pacific|
|Author||:||Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan|
|Publisher||:||Butterworth-Heinemann - 1996-01|