They stay with MBNA because they get customer service that is based on fairness, respect, and appreciation of their business by MBNA. These customers know that their phone calls will be answered on the second ring by a polite and helpfulanbsp;...
|Title||:||Marketing in the 21st Century: Company and customer relations|
|Author||:||Bruce David Keillor|
|Publisher||:||Greenwood Publishing Group - 2007|