A comprehensive overview of current trends, issues, ideas, and practices that are changing the dynamics of marketing--featuring contributions from a global network of leading academics and practitioners.Scorecards and dashboards are tools used to display results of performance over a given time period. ... reports is best handled by any of the sophisticated business intelligence tools, such as MicroStrategy, Business Objects, or Cognos ( Linoff aamp; Berry, 2001; Eckerson, 2006). ... The data analysis required to create dashboard reports is best handled using sophisticated business intelligence tools such asanbsp;...
|Title||:||Marketing in the 21st Century|
|Author||:||Bruce David Keillor|
|Publisher||:||Greenwood Publishing Group - 2007-01-01|