Marketing in Practice 2007-2008

Marketing in Practice 2007-2008

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Environment module by the Senior Examiners * The only coursebook fully endorsed by CIM * Crammed with a range of learning objectives, cases, questions and activities to test your understanding of the theoryThese can cause problems for management. ... a#39;Question marka#39; is called a#39;Problem Childa#39; in some texts. Range and depth a€“ The range is the number of product types; hence Ford makes a whole range of cars from small town run-arounds to off-road 4 4s. ... variety within each individual type or range; so with cars they might include automatic versions, diesel engine option, colour, paint finish and so on.

Title:Marketing in Practice 2007-2008
Author:Tony Curtis
Publisher:Routledge - 2007


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