Marketing in Japan

Marketing in Japan

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'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.This ultimately served to further kindle the fiery Japanese asset markets. It is well believed that Japana#39;s administrative officials then intentionally triggered inflation in order to counter the effects of the ... on the company books even when, by the late 1980s, it had become one of the worlda#39;s most expensive pieces of real estate .

Title:Marketing in Japan
Author:Ian Melville
Publisher:Routledge - 2012-05-23


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