Marketing God to Teens

Marketing God to Teens

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As companies such as Coca-Cola and Toyota respectively become increasingly prominent through self-promotion and fierce competition for the attention and allegiance of the teenage demographic, by contrast, church attendance amongst young people in the West is in decline. These companies invest considerable resources in finding ways to market their products in ways that appeal to young people, distinguishing their products from those of their competitors and ensuring long-term brand loyalty through providing customer satisfaction. The potential impact of the continuation of these trends compels us to address the controversial question of whether, and to what extent, the church could learn from the marketing strategies of secular organizations, and apply their techniques in order to address the diminishing interest of young people in Christianity.Toyota and Scion For reasons already mentioned, Toyota has recently pioneered a sub-division in their organization, with the ... Scion has three models on the market, each with distinct qualities: the racy tC coupe, the stubby xA sedan and the xB; ... a a€œbrand appeal, a€ in order to attract the forty percent of US teens (ages 15 to 19) who were car owners in 2001.66 With ... (http://www. /products/gear/2005-05-01-scion_x.htm) accessed on March 2008 64 Jones, Roland, anbsp;...

Title:Marketing God to Teens
Author:Ryan J. Doeller
Publisher:Xlibris Corporation - 2010-11-29


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