The book provides solutions to current marketing challenges and leads the reader through the marketing process, supported with real-life examples. Discussions of hyper competition and the opportunities arising from information-communication technologyMellow Mushroom 26a7 merchants 206, 207 Merrilees, B. 168 Michaels, E.G. 22 micro environment, analysis of 66a9, ... organization marketing 14, 144a5 organizational culture 172, 175 organizational innovation 151 Oslo Manual 151 outdoor advertising 222 Oviatt, B.M. ... 89, 90 personal factors, purchasing behavior 102a3 personal selling 221, 226a7 Peter, J.P. 99 Peugeot 209 physical evidence 139anbsp;...
|Title||:||Marketing for Entrepreneurs and SMEs|
|Author||:||Maja Kone_nik Ruzzier, Mitja Ruzzier, Robert D. Hisrich|
|Publisher||:||Edward Elgar Publishing - 2013-11-29|