Marketing for Entrepreneurs and SMEs

Marketing for Entrepreneurs and SMEs

4.11 - 1251 ratings - Source

The book provides solutions to current marketing challenges and leads the reader through the marketing process, supported with real-life examples. Discussions of hyper competition and the opportunities arising from information-communication technologyMellow Mushroom 26a€“7 merchants 206, 207 Merrilees, B. 168 Michaels, E.G. 22 micro environment, analysis of 66a€“9, ... organization marketing 14, 144a€“5 organizational culture 172, 175 organizational innovation 151 Oslo Manual 151 outdoor advertising 222 Oviatt, B.M. ... 89, 90 personal factors, purchasing behavior 102a€“3 personal selling 221, 226a€“7 Peter, J.P. 99 Peugeot 209 physical evidence 139anbsp;...

Title:Marketing for Entrepreneurs and SMEs
Author:Maja Kone_nik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
Publisher:Edward Elgar Publishing - 2013-11-29


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