Marketing Financial Services

Marketing Financial Services

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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.Working Paper, Service Management Institute, Helsinki, Finland. Lehtinen ... Lewis, B.R. and Mitchell, V.W. (1990). Defining ... In Carter et al. (1986). Lewis, M.K. and Chiplin, B. (1986). Characteristics of markets for personal financial services.

Title:Marketing Financial Services
Author:Mike Wright, Trevor Watkins
Publisher:Routledge - 2010-02-17


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