Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academyas flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism a Sustainability: Things Change, Things Stay the Same.Our empirical results show that in the event of a service failure customers using low co-creation TBS are less dissatisfied than customers using TBS high on customer ... innovation always starts with customersa#39; unmet needs (Ostrom et al. 2010anbsp;...
|Title||:||Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...|
|Author||:||Leroy Robinson, Jr.|
|Publisher||:||Springer - 2014-11-05|