Marketing, de essentie

Marketing, de essentie

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164a€”1 74; James L. Heskett, W. Earl SasserJr., and Leonard A. Schlesinger, The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, ... 10 Information accessed online at www.deutsche-, augustus 2003.

Title:Marketing, de essentie
Author:Philip J. Kotler, Gary Armstrong
Publisher:Pearson Education - 2009


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