Marketing Communications Management

Marketing Communications Management

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Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.Rather print was used to underline Audia#39;s technological credentials, a crucial hygiene factor for the Prestige Car Club membership. ... The development of Audia#39;s people, technicians in particular, has meant the creation, development and provision of service excellence, and key ... They may be vehicle technicians, parts personnel or body repairers or finishers, but each striving for technical excellence, andanbsp;...

Title:Marketing Communications Management
Author:Paul Copley
Publisher:Routledge - 2007-03-30


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