Marketing Channels

Marketing Channels

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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.With the widespread use of e-books, such as Amazon.coma#39;s Kindle, book publishers are faced with a tough channel decision: should they introduce the ... simultaneously or delay release to the e-book channel until after the hardcover has had a chance to generate sales through the conventional channels? ... But the ea€”book version was not made available until December 26, the day after Christmas.

Title:Marketing Channels
Author:Bert Rosenbloom
Publisher:Cengage Learning - 2011-11-09


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