Marketing by the Numbers

Marketing by the Numbers

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With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. qMarketing by the Numbersq shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Providing case studies, techniques, and checklists, the book pays special attention to the new generation of Web tools.TransFS lets businesses find a better deal on credit card processing fees, when they use an auction service and comparison engine on the TransFS site. (The process is similar to mortgage comparison services such as Lending Tree.)anbsp;...

Title:Marketing by the Numbers
Author:Leland Harden, Bob Heyman
Publisher:AMACOM Div American Mgmt Assn - 2010-11-17


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