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Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.There are several distinctive characteristics ofthe MOLLY MAID service. The first is the rigorous adherence to providing a quality cleaning service. Such is the strength of our belief in our service that we do not ask customers to sign a contract.

Author:Paul Baines, Chris Fill, Kelly Page
Publisher:Oxford University Press - 2011


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