As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audienceas reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.Building the web 2.0 enterprise: Global survey results. The McKinsey Quarterly. Churchill, G. A. Jr, aamp; Surprenant, C. (1982). An investigation into the determinants of customer satisfaction.JMR, Journal of Marketing Research, 19, 491a504.
|Title||:||Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications|
|Author||:||Management Association, Information Resources|
|Publisher||:||IGI Global - 2014-12-31|