Marketing and Branding

Marketing and Branding

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Of note here is that this aspect of service is also associated with the availability of SKUs and inventory management, ... A leading brand like Videocon, BPL, LG or Samsung deals with a number of product categories (audio, TV, refrigerator, anbsp;...

Title:Marketing and Branding
Author:S. Ramesh Kumar
Publisher:Pearson Education India - 2007-01-01


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