Of note here is that this aspect of service is also associated with the availability of SKUs and inventory management, ... A leading brand like Videocon, BPL, LG or Samsung deals with a number of product categories (audio, TV, refrigerator, anbsp;...
|Title||:||Marketing and Branding|
|Author||:||S. Ramesh Kumar|
|Publisher||:||Pearson Education India - 2007-01-01|