Marketing Alignment

Marketing Alignment

4.11 - 1251 ratings - Source

Business executives must ensure that their corporate positioning, product positioning, value propositions, sales channel strategies, messaging, and targeting are all in true alignment with each other, as well as the expectations of a target market.While looking through the May 2002 issue of Motor Trend magazine, I noticed a two-page advertising spread for the Honda Civic Si. Given the fact that the magazine targets car enthusiasts, I was somewhat surprised that Honda wouldanbsp;...

Title:Marketing Alignment
Author:Mac McKinley
Publisher:Wheatmark, Inc. - 2002-10


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