Marketing Across Cultures

Marketing Across Cultures

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Offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.Differences between Europeans and North Americans in the use of automatic cars Figure 4.1 Two different ways of learning how to read. 1. Beliefs about ... First, the driving licence requirements: people are allowed to learn and take the licence exam only with a manual car. Otherwise, as ... (or poor gas mileage in US terms).

Title:Marketing Across Cultures
Author:Jean-Claude Usunier, Julie Lee
Publisher:Pearson Education - 2005


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