Marketing Accountability

Marketing Accountability

4.11 - 1251 ratings - Source

... a fully integrated marketing planning methodology, based on Malcolm McDonalda#39;s best-selling book, Marketing Plans; ... analysis and GAP analysis; MatMar: prepares the BCG matrix, the directional policy matrix and the Ansoff matrix; MBAanbsp;...

Title:Marketing Accountability
Author:Robert Shaw, Laura Mazur
Publisher:Robert Shaw - 1997-01-01


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