Marketing 95/96

Marketing 95/96

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Thanks to the proliferation of buying services, catalogs and consumer product guides, shoppers need no longer leave home to ... In 1986 cue had 2 million phone members, paying $30 a year for its shopping service; now it has 3.2 million.

Title:Marketing 95/96
Author:John E. Richardson
Publisher:McGraw-Hill Companies - 1995-01-01


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