Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.... in which case service managers are challenged to provide varying levels of service capacity at short notice. ... By lowering prices to attract custom during quieter times and raising prices when demand is at its highest, demand can be levelled and ... Hotel and transport reservation systems have become very sophisticated, making it easier to manage demand and ... For example, entertainment can be provided for queues at cinemas or theme parks in order to change the perception ofanbsp;...
|Title||:||MARKETING 3E P|
|Author||:||Paul Baines, Chris Fill|
|Publisher||:||Oxford University Press - 2014-02|