Marketing 2012

Marketing 2012

4.11 - 1251 ratings - Source

Perfect for students of all backgrounds and interest levels, Pride and Ferrella€™s MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills theya€™ll need to succeed in todaya€™s competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). ... Sarah Tolkoff, a€œVizio Nearly Doubled TV Sales in 2009, a€ Orange County Business Journal, February 22, 2010,; Stevenanbsp;...

Title:Marketing 2012
Author:William Pride, Ferrell
Publisher:Cengage Learning - 2012-04-10


You Must CONTINUE and create a free account to access unlimited downloads & streaming