Marketer's Toolkit

Marketer's Toolkit

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[This text] shows readers how to: target high-potential customer segments; size up competitors; allocate marketing resources wisely; develop and execute effective marketing plans. -Back cover.As mentioned earlier, branding refers to the communication effort that aims to differentiate a product or service from its ... Maytag did this with a long-running ad campaign that featured the Maytag appliance repairmana€”a€œthe loneliest guy inanbsp;...

Title:Marketer's Toolkit
Publisher:Harvard Business Review Press - 2006-02-01


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