Market-Oriented Technology Management

Market-Oriented Technology Management

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Market-Oriented Technology Management develops fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make a profit in the environment of short life cycles and rapid price reductions typical of the electronics, semiconductor, and other globally hypercompetitive industries. Examples from high technology companies illustrate the application of these principles in the context of current industry issues. The book has been tested in courses for MBA students at the Austin (Texas) Technology Incubator and for managers and executives in Oregon's Silicon Forest. Every insertion of a new technology or product must be sold, whether the insertion is purely intraorganizational or whether a vendor company is selling to a buyer company. The book's emphasis on marketing is a distinctive feature.The cost of maintenance is a cost element, as is the average expected cost of repairs when something goes wrong. You will have to ... The Lexus luxury car is advertised as being very quiet; a rider in an Lexus experiences very little road noise. One way this is ... So over the course of a given number of years of ownership, tires have to be replaced more often, and they tend to be expensive tires. So theanbsp;...

Title:Market-Oriented Technology Management
Author:Fred Phillips
Publisher:Springer Science & Business Media - 2001-02-12


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