Managing the Global Corporation

Managing the Global Corporation

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A unique and one-of-a-kind anthology! This casebook was first published as Davidson/de la Torre, Managing the Global Corporation, in 1989. It was the first modern case anthology for a graduate audience. This edition contains the broadest case collection of companies and countries available in a single anthology. A full 60% of the cases are non-U.S.based firms. Companies in Australia, Hong Kong, China, Mexico, South American, India, South Africa and Europe are featured as case studies. Many of these cases were written in connection with the authorsa€™ own work consulting with the organization, making the information in-depth and credible.Everyone at BMW was conscious that an important asset of BMW was its quality image. ... as everyone was called in BMW MC) who installed the system or part; he or she was solely responsible for the rework. ... Code-named E36/7, the two- seater was based on a 3-series platform. ... BMW, key pieces of Z3 a€” engine, transmission, suspension, seats, steering a€” were taken from parts used in other BMW models. The Z3 used the same underbody and wheel base as the 3-series coupe.

Title:Managing the Global Corporation
Author:José de la Torre, Yves L. Doz, Timothy Michael Devinney
Publisher:Irwin Professional Pub - 2001


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