Managing Technology and Innovation for Competitive Advantage

Managing Technology and Innovation for Competitive Advantage

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This is the first book to provide an integrated, strategic view of management of technology. Focusing on both theory and practice, it addresses the contemporary challenges general managers face today--e.g., globalization, time compression, technology integration--and explores several strategic approaches for dealing with them, from both a managerial and economic viewpoint. Several integrative themes--T-M matrix, environmental drivers, process of decision making, competitive vs collaborative approaches, and value creation--are followed throughout. Technology Environment; Processes Of Technology Change: Innovation And Diffusion; Technology And Competition; Process Innovation, Value Chains And Organization; Technology Intelligence; Technology Strategy: Collaborative Mode; Appropriation Of Technology; Deployment In New Products; Deployment Of Technology In The Value Chain; Organizing For Innovation; Intellectual Property Strategy; Project Valuation And Financing. For Chief Technology Officers; Directors of Technology, RaD, Product Development, Operations; Chief Information Officers.Thus, its use can constantly lower the cost of increasing differentiation in service as well as manufacturing industries. ... MASS CUSTOMIZATION AT NATIONAL PANASONIC BICYCLE In the 1980s, National Panasonic Bicycle (NPB), a wholly anbsp;...

Title:Managing Technology and Innovation for Competitive Advantage
Author:V. K. Narayanan
Publisher:Pearson College Division - 2001


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