Blending theory with a wealth of practical applications and examples, this book provides a long overdue consideration of design and its strategic role within businesses and organisations. Suitable for students and practitioners, the authors redefine design and emphasise its power to contribute to management throughout the organisation.... help people identify brands, e.g. a logo, colours, patterns (see Louis Vuitton and Burberry for examples), product shapes (e.g. Coca-Colaa#39;s bottle and Volkswagena#39;s beetle), names, ... product/service components (e.g. employees, vehicles and environments), and public relations (e.g. trade shows and exhibits). ... 3.9 REFERENCES AND ADDITIONAL READING Aaker, D. (2002), Building Strong Brands.
|Title||:||Managing Strategic Design|
|Author||:||Ray Holland, Busayawan Lam|
|Publisher||:||Palgrave Macmillan - 2014-11-20|