... the requirements but where there is a need to get inside his/her head to understand in more detail how they view the product or service. ... features, are a competitive advantage; they are game-changers, such as the first smart phone, or the first electric window on a car. ... Finally, cost is important in assessing value; importantly, this does not just mean purchase price, customers are often sophisticatedanbsp;...
|Title||:||Managing Quality in The 21st Century|