Managing Marketing Performance 2007-2008

Managing Marketing Performance 2007-2008

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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (, a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Managing MArketing Performance module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the examHis focus of attention is on how to get better at a#39;marketing processesa#39; rather than on how to structure particular types of ... The way marketing is organized, and how it links to other parts of the organization, in the organizational structure tends to be ... N.F. (2002) Market-led Strategic Change:A Guide to Transforming the Process of Going to Market, 3rd edition, Oxford: ... for example marketing visual information displays as flat screen monitors or a total customer service experience for aanbsp;...

Title:Managing Marketing Performance 2007-2008
Author:Helen Meek, Richard Meek, Roger Palmer, Lynn Parkinson
Publisher:Routledge - 2007


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