A proposition could involve quantitative savings in electricity or detergent powder in a washing machine. An unbelievable exchange offer could be explained by a brand so that the offer will have credibility associated with it. Akai TV did this byanbsp;...
|Title||:||Managing Indian Brands, 2E|
|Author||:||S Ramesh Kumar|
|Publisher||:||Vikas Publishing House Pvt Ltd - 2009-11-01|