Managing in the Global Economy

Managing in the Global Economy

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This definitive text will bring a new level of professionalism to courses in International Management. Truly global in focus, it is a comprehensive primer on the challenges and prospects of international management, with a particular emphasis on developing global managers who are skilled in economics, strategy, and general management. In addition, the authors help readers develop an in-depth understanding of the role of cultural differences in managerial effectiveness. The text is divided into three parts: the emerging global economy; culture, organization, and strategy; and managing global operations. Management topics include: organizing for international business, global business strategy, building strategic alliances, international negotiations, global staffing, managing a competitive workforce, TQM and employee involvement, and managing multicultural teams. Throughout the text, the authors integrate current conceptual materials on global management with in-depth country analyses and real-world business examples. Each chapter begins with an opening case vignette (from countries around the world) and concludes with a list of key terms and in-depth exercises (Global Manager's Workbook). The text also provides country ratings for 50 countries on economic activity, political risk, and cultural differences, as well as a 35 item instrument for students to measure their own cultural awarenessUnfortunately, these efforts largely failed to reduce costs or return Nissan to profitability. Unable to overcome its mounting problems, Nissan finally suffered the ultimate indignity for a Japanese company: It was essentially taken over by a anbsp;...

Title:Managing in the Global Economy
Author:Richard M. Steers, Luciara Nardon
Publisher:Routledge - 2014-12-18


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