Managing in the Digital Era

Managing in the Digital Era

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Everything changes. We are currently immersing in the Digital Era and going through in-depth change. The companies, economy, society, and even us as individuals are changing (or should be). Managing in the Digital Era is a new challenge for entrepreneurs, managers, marketeers, economists, politicians... The impact of change is such that no one is left out. Communication is in the core of these changes, requiring an in-depth review of the Media industry business models and also those of other industries. Technology, on the other hand, is the major engine of this new Era, and more than ever the leading role will be played by leaders and their teams. Today, any citizen speaks to the world, asks questions and makes demands. This book pictures the changes andthe paths that are being designed by world giants, and clarifies the new challenges facing us.... react to touchscreens, having been beaten by HTC and Apple, and has thus lost its advantage in the smartphone segment. ... of strategy, where the number of Nokia devices will be an important revenue driver for the Ovi Store (a€œToll Bridgea€).

Title:Managing in the Digital Era
Author:Nuno Ribeiro, Rui Pego
Publisher:Lulu Press, Inc - 2011-09-26


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