Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologyAs involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.Attracting and Gathering Customer Feedback and Complaints The different methods used to attract and record customer ... that gathering customer feedback is a necessary activity for organisations to see how guests perceive their service asanbsp;...
|Title||:||Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies|
|Publisher||:||IGI Global - 2013-03-31|